A studio for slow travel writing.
Hi Bulgaria is an independent editorial atlas. We write about Bulgaria the way it deserves to be written about - with patience, accuracy, and a refusal to flatten places into checklists.
We are not a marketplace, not a booking platform, and not a SEO farm. We are a small studio based in Sofia, building a long-form travel guide that respects the country, its writers, and the people who actually live in the places we cover.
What we make
Editorial guides, weather windows, photo essays, and a planning tool that helps you build a trip shaped by season and pace. The planner drafts with AI, grounded in our own destination notes, and we say so right on the page.
How we work
We travel these routes ourselves and keep correcting the details. The photographs are ours or credited to their photographers. Where a real shot has not landed yet, we use an AI-generated visual aid and label it as one.
If you would like to contribute, point out an error, or share a tip about a place we have misjudged - write to us.